Financial Counselors: How They Can Help You With Your Money

A financial counselor can help you make smart decisions that improve your financial security and overall financial position. This kind of counselor can help you with core financial topics, such as budgeting and debt management.

Here’s what a financial counselor is and how they can help get your financial house in order.

What is a financial counselor?

A financial counselor helps individuals and families with core financial tasks, providing advice and information about how to improve their financial lives.

While other types of advisors may focus on broader financial areas such as wealth management or narrower areas such as estate planning, a financial counselor generally sticks to fundamental areas of personal finance.

An individual may call themselves a financial counselor without any type of certification, similar to the way it is with financial advisors. That is, financial counselors may be working in your best interest, but also may be salespeople looking to sell you something (a high-cost debt-reduction plan, for example).

However, individuals can undertake a program through the Association for Financial Counseling and Planning Education and earn an accredited financial counselor (AFC) certificate. Individuals must meet education requirements, pass an exam and have 1,000 hours of related experience.

What financial counselors do

A financial counselor typically helps individuals with the following financial tasks:

Other more specialized financial counselors may help clients navigate public assistance programs, including income assistance, debt management or housing programs.

In short, a financial counselor can help clients get all the fundamental financial elements in place to be successful. However, their scope typically excludes such elements as investing and building wealth, leaving these areas to a typical financial advisor, planner or wealth manager.

Many financial counselors charge an hourly fee or a flat fee for service. However, some are available at no cost through a variety of public sources.

For example, the U.S. Department of Housing and Urban Development (HUD) works with financial housing counselors across the country who provide free or low-cost advice on buying a home, foreclosure avoidance, credit issues and reverse mortgages. You can find a list of HUD-approved financial counselors in your area by using this HUD search feature.

Financial counselors vs. financial advisors

Financial counselors tend to focus on the “nuts and bolts” of good financial habits and practices, while financial advisors may focus on investment advice and building wealth over time.

Financial advisors tend to focus on the following areas:

While these two types of professionals may do mostly different tasks, one area where they often overlap is in developing budgets and overall spending plans for their clients.

Bottom line

If you need help digging out of debt, preparing a budget or keeping your spending in check, a financial counselor may be the right choice for you. And the good news is that you may be able to access financial counseling at no cost if you work through the right organizations.