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A lifetime mortgage is a type of equity release product that allows homeowners aged 55 or older to unlock some of the value tied up in their home, without needing to sell it or make monthly repayments.
Instead of paying a lender, the lender pays the homeowner, either as a lump sum, regular payments, or a combination of both.
The loan is secured against the property and is typically repaid when the homeowner dies or moves into long-term care.
But not all lifetime mortgage providers are created equal.
Interest rates, product flexibility, inheritance protection options, and customer service can vary widely.
Choosing the right provider can make a huge difference in how much money you receive, how much interest accrues over time, and how easy the process is for you and your loved ones.
To help you make an informed decision, we’ve reviewed and ranked 10 of the most reliable lifetime mortgage providers you can trust in 2025.
best lifetime mortgage providers to Choose From
| Company | Headquarters | Founded | Employee Count | CEO/Managing Director |
|---|---|---|---|---|
| KIS Finance | Cullompton | 2008 | 12 | Holly Andrews |
| Pure Retirement | Leeds | 2013 | 51-200 | Paul Carter |
| Equity Release Council | Thornby, Northants | 1991 | 11-50 | Jim Boyd |
| Royal London | London | 1861 | 5,000 | Barry O’Dwyer |
| More2life | Preston | 2008 | 201-500 | Dave Harris |
| Clifton Private Finance | Bristol | 2016 | 11-50 | James Caldwell (Co-Founder & Director) |
| Lifetime Mortgage Market | Ferndown | Not Listed | Individual operation | Bob Ducker |
| Liverpool Victoria (LV=) | Bournemouth | 1843 | 1,890 | David Hynam |
| Norton Finance | Rotherham | 1974 | 51-200 | Paul Stringer |
| Ocean Finance | Salford | 1991 | 51-200 | Paul Newey |
KIS Finance
Headquarters: Cullompton
KIS Finance has built a reputation since 2008 as a nimble, independent and one of the best lifetime mortgage and finance brokers, helping clients across the UK access lifetime mortgages, bridging loans, secured loans, and tailored credit solutions.
By working with a wide network of lenders, KIS Finance ensures customers find products suited to their needs, without acting as a direct lender.
As Holly Andrews notes, “With all our business generated ourselves and with no reliance on introducers, this represented an amazing success for KIS Finance and the culmination of nearly 14 years in the bridging sector.”
2. Pure Retirement
Headquarters: Leeds (Thorpe Park development)
Founded: 2013
Based in Leeds, Pure Retirement specializes in later-life lending and equity release, serving as a trusted broker since 2013.
Their focus is on matching clients with innovative lifetime mortgage products from a variety of providers, not on lending directly.
CEO Paul Carter is optimistic about the sector, saying, “It’s been heartening to see encouraging Q3 figures emerge from the Equity Release Council recently, confirming that the market has once again hit pre-pandemic levels.”
3. Equity Release Council
Headquarters: Thornby, Northants
The Equity Release Council, established in 1991, acts as a key industry body and broker, advocating for best practices and connecting consumers with reputable equity release providers.
Rather than offering loans, the Council ensures high standards and consumer protection in the market.
Jim Boyd highlights their mission: “Making sure the sector is focused on consumer good has led to a discernible shift in emphasis towards outcomes rather than products.”
4. Royal London
Headquarters: London, 55 Gracechurch Street
Founded: 1861
CEO: Barry O’Dwyer
Royal London, with roots dating back to 1861, operates as a mutual broker offering a broad range of mortgage and financial solutions.
Their approach is to guide customers through the complexities of the market, sourcing products from multiple lenders rather than providing funds themselves.
Barry O’Dwyer proudly states, “As a mutual Royal London has a great story to tell.”
5. More2life
Headquarters: Preston (4 Midgery Court, Fulwood)
Employee Count: 201-500 employees
Since 2008, More2life has stood out as a specialist broker in the lifetime mortgage space, offering customers access to a wide selection of later-life lending options.
Their team works closely with both clients and advisers to source the right solutions from a panel of lenders.
CEO Dave Harris says, “Our raison d’être is to challenge the status quo by designing lifetime mortgages focused on customer needs.”
6. Clifton Private Finance
Headquarters: Bristol (2 Portland Street, Clifton)
Clifton Private Finance, founded in 2016, is a boutique broker based in Bristol, known for its personalized service and innovative approach to property finance.
The firm connects clients to a range of lenders, ensuring bespoke solutions for mortgages and bridging finance.
James Caldwell sums up their ethos: “At the core of the company’s ethos lies a commitment to delivering innovative financial solutions.”
7. Lifetime Mortgage Market
Headquarters: Ferndown, Dorset
Employee Count: Individual broker operation
Operating from Dorset, Lifetime Mortgage Market is an independent broker run by Bob Ducker, offering whole-of-market advice on equity release and lifetime mortgages.
Rather than lending directly, Bob leverages decades of experience to match clients with the most suitable products from across the market.
“I have the Qualifications CeFA, CeMAP and CeRER… plus 40 years Financial Services experience so you can be assured of my experience and expertise,” he assures clients.
8. Liverpool Victoria (LV=)
Headquarters: Bournemouth, County Gates
LV=, or Liverpool Victoria, is a longstanding broker in the UK’s financial sector, tracing its roots to 1843.
The company’s mission is to help customers navigate the mortgage and equity release landscape, acting as an intermediary to secure the best deals from a variety of lenders.
As highlighted by their leadership, “Mark has led a successful turnaround of the business.”
9. Norton Finance
Headquarters: Rotherham, South Yorkshire
Norton Finance, established in 1974, is a family-run broker with a strong presence in Rotherham and beyond.
The company specializes in sourcing mortgages, loans, and equity release products from a broad panel of lenders, offering flexibility and choice to its clients.
Paul Stringer emphasizes, “We have a much larger range of lenders on our panel than most of our competitors.”
10. OceanFinance
Headquarters: Salford
Ocean Finance, founded in Staffordshire in 1991, has grown into a leading UK broker for personal loans, mortgages, and credit solutions.
Ocean Finance connects clients with suitable lenders and never acts as a direct lender, focusing instead on simplifying the borrowing process.
As their leadership puts it, “We try to make it easier… by the time you’ve had your first kid, you probably have 10 or 12 different financial accounts.”
Final Thoughts
A lifetime mortgage can be a powerful financial tool—providing access to your home’s equity while allowing you to stay in the place you love.
But the key to a positive experience lies in choosing a reputable provider with terms that align with your needs and future plans.
The 10 providers listed above have built strong reputations for transparency, customer support, and flexibility.
Before moving forward, be sure to speak with a qualified financial adviser who specializes in equity release.
They can help you weigh your options, understand the long-term implications, and ensure this path fits your overall financial goals.
With the right guidance and provider, a lifetime mortgage can offer both financial relief and peace of mind.
I have over 15 years experience in the financial services industry and 20 years investing in the stock market. I have both my undergrad and graduate degrees in Finance, and am FINRA Series 65 licensed and have a Certificate in Financial Planning.
Visit my About Me page to learn more about me and why I am your trusted personal finance expert.
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